Over the history of Marketfire, projects and technology covered a wide variety of technologies, mostly in the business-to-business market. Quickly understanding new technology is a key strength, but Marketfire's consulting focused on the business issues in marketing strategic products.
LinuxWorks
Responsible for the launch of an embedded linux distribution. Brought in very late in the development cycle to create and manage the launch of an embedded Linux distribution. Produced marketing material, press releases, competitive analysis, and pricing. Product was launched on time.
Eloquent
Brought in to produce marketing program for an internal multimedia production tool. Produced a marketing analysis that showed the product would not be profitable, and the company decided to abandon the product, saving money, engineering and support resources.
Illustra Information Technology (now part of Informix):
An extended assignment as acting Director of Product Marketing at Illustra Information Technology (formerly Montage Software, Inc.), helping the company start up their marketing department and roll out their first product, an object relational database management system.
Bay Networks/Netgear Division
Competitive analysis and strategy development for the Netgear division of Bay Networks. Netgear is focused on SOHO internet and networking hardware (hubs, routers, switches, etc…).
Network General (now McAfee)
Develop marketing collateral for Sniffer, network management product.
Novita Communications
Product marketing for JAVA based email client
Hitachi Corporation of America
Develop a marketing plan, launch plan, and channel strategy for TP/BROKER, an OTS transaction monitor that interfaces with CORBA compliant object request brokers.
Qualcomm/Eudora
Position as acting Director of Business Developments
Develop and implement a marketing partnership program for Eudora. Eudora is the most widely used internet email
package.
Adaptec
Development of strategies to enhance PCI SCSI adapter sales, through innovative software programs, and development of marketing relationships
Sun Microsystems (Sunsoft)
Competitive analysis of market positioning for SunNet manager and Solstice products, and for PC/NFS products
Sun Microsystems (Sunsoft):
Competitive analysis comparing high availability features of key UNIX operating systems.
Competitive analysis of main system management products: HP OpenView, SunNet Manager, IBM NetView 6000, and Cabletron Spectrum Enterprise Manager.
Aim Technology:
Analysis of sales processes for network
management monitoring product.
Research and recommendation for pricing restructuring.
Business, market, and channel analysis of < a particular hardware vendor> to assist in the decision to port
to a new environment.
Repositioning of product to broader market focus