THE GOAL -
Applied Marketing Energy is our way of describing an energized
marketing program - one in which the process of marketing helps inform the development of your strategy,
improve implementation decisions, and gain a closer fit between your products, your strategy, and your target market.
The result is more satisfied customers, a higher volume of more profitable sales, and a better connection throughout
the company with the factors that help create success.
An energized marketing program manages the information flow between the external market and the inside of the business,
quickly moving key information from the creators of a product to potential consumers, and from the external marketplace
to the products creators and managers.
By developing and managing an organized system - a regular, ongoing process - information flow becomes a regular
occurrence. The right information to make a decision is becomes part of the culture.
As a result:
Your company becomes more market driven, in the best sense of the term - developing
products and services in a way that reflects what your customers need and want to buy.
THE BARRIERS -
Creating an energized marketing program is another way of defining Marketing's ability to positively influence
the success of the organization. Not surprisingly, its hard to do.
There are a number of barriers, but the very breadth of the problem makes it difficult. When the process is working,
it communicates useful information to all of the organization's functions - sales, engineering, finance, customer
support, administration, and the executive team that oversees all of it. But each group has different priorities
and interests, and each group speaks a different language. This requires a marketing staff with a matching breadth
of experience and skills.
But the biggest barrier is the requirement for Marketing to keep its vision focused outside the boundaries of the
organization - out in the world where customers and competitors live. In all organizations, there is a constant
pull to concentrate attention to the inner workings of the group. It requires consistent effort to see the larger
picture. An energized marketing program communicates this focus throughout the rest of the organization.
HOW MARKETFIRE IS DIFFERENT -
Marketfire has expertise and experience across the entire range of marketing tasks. In particular, Markefire's
consultants have both the technical skills to interact with the engineering organization, and the marketing skills
to manage and create outbound marketing communication, both for the sales organization, and beyond for the broader
market. As an outside consultant, we can help you keep your focus on the external marketplace, where business success
is determined.
The help you receive from Marketfire will be rooted in your strategy, and able to be applied immediately. The processes
developed will keep your marketing effort running effectively for the long term. The results will be a connection
to the market that energizes your entire company.
In other words, applied marketing energy.